Marvel Heroes Magnetic Reflectors

Wear your superhero as a badge when you are on the bike! Marvel heroes magnetic reflectors easily clip to your bag, pants, jersey, anywhere to give you extra visibility while on the road. Retails @ $26.90 each, regardless who you vouch for.

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Marvel Heroes Magnetic Reflectors

Wear your superhero as a badge when you are on the bike! Marvel heroes magnetic reflectors easily clip to your bag, pants, jersey, anywhere to give you extra visibility while on the road. Retails @ $26.90 each, regardless who you vouch for.

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The Beginning of a New Chapter

LifeCycle@Gemmill is moving! And we are inviting you to come join us at our moving out sale!

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The Beginning of a New Chapter

LifeCycle@Gemmill is moving! And we are inviting you to come join us at our moving out sale!

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LifeCycle Award winning poster series

What started out as a collaborative project to promote the spirit of cycling around the world, ended up winning 4 gold, 4 silver and 2 bronze awards at Cannes Lions International Festival of Creativity and Spikes Asia Creative Awards. Collaborating

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LifeCycle Award winning poster series

What started out as a collaborative project to promote the spirit of cycling around the world, ended up winning 4 gold, 4 silver and 2 bronze awards at Cannes Lions International Festival of Creativity and Spikes Asia Creative Awards. Collaborating

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Sacchirin Sweet Schwinn

  Pinky for the lady or “lady in you” Saccharin sweet Schwinn Single Speed S1, Coastal brakes available at Punggol outlet. Retails at $480.

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Sacchirin Sweet Schwinn

  Pinky for the lady or “lady in you” Saccharin sweet Schwinn Single Speed S1, Coastal brakes available at Punggol outlet. Retails at $480.

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LifeCycle presents “Premium Rush” Exclusive Movie Preview

Be among the first to catch the much awaited movie “Premium Rush”! LifeCycle is presenting an exclusive movie preview for our loyal and new customers. See our in-store communications for the various ways you can get yourself a pair of

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LifeCycle presents “Premium Rush” Exclusive Movie Preview

Be among the first to catch the much awaited movie “Premium Rush”! LifeCycle is presenting an exclusive movie preview for our loyal and new customers. See our in-store communications for the various ways you can get yourself a pair of

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Save trees and stand a chance to win a bicycle from Citibank!

Stand to win eco-friendly prizes including folding bicycles from our LifeCycle stores by signing up for the Citibank Electronic Statements service! Promotion valid from now till 31 Dec 2012. View terms & Conditions here : https://www.citibank.com.sg/gcb/otherservices/popup.htm For more details on the promotion, please

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Save trees and stand a chance to win a bicycle from Citibank!

Stand to win eco-friendly prizes including folding bicycles from our LifeCycle stores by signing up for the Citibank Electronic Statements service! Promotion valid from now till 31 Dec 2012. View terms & Conditions here : https://www.citibank.com.sg/gcb/otherservices/popup.htm For more details on the promotion, please

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“Floating” – Invisible Bicycle

Dalian, China borned artist Zhao Hua Sen captured hundred of bicycles in the cities and digitally removed the bicycle leaving only the shadows intact. Great photoshop skills aside, it leaves much imagination for the viewer.

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“Floating” – Invisible Bicycle

Dalian, China borned artist Zhao Hua Sen captured hundred of bicycles in the cities and digitally removed the bicycle leaving only the shadows intact. Great photoshop skills aside, it leaves much imagination for the viewer.

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People Feature – Vinnie Quek a.k.a Dodgy Yamamoto

Multi-talented Vinnie Quek, aka “Dodgy Yamamoto”  is well-known for heating up the nightspots of Hong Kong, Shanghai, Beijing and Singapore for 11 years, and ex- director of marketing and entertainment at Zouk and Avalon. With the credentials under his belt, he

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People Feature – Vinnie Quek a.k.a Dodgy Yamamoto

Multi-talented Vinnie Quek, aka “Dodgy Yamamoto”  is well-known for heating up the nightspots of Hong Kong, Shanghai, Beijing and Singapore for 11 years, and ex- director of marketing and entertainment at Zouk and Avalon. With the credentials under his belt, he

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LifeCycle’s Campaign Ad wins DOUBLE Gold @ Cannes Lions Award!

How often does a good ad comes along? and how often does a small local business get a chance to work with an award winning agency? LifeCycle had the opportunity to work with a team of great creatives from DDB

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LifeCycle’s Campaign Ad wins DOUBLE Gold @ Cannes Lions Award!

How often does a good ad comes along? and how often does a small local business get a chance to work with an award winning agency? LifeCycle had the opportunity to work with a team of great creatives from DDB

/ 5 Comments

MTB touring – East Java Indonesia by Chris Wee

Where is your most memorable destination? It has to be the Mt Bromo Tengger Semeru National Park in East Java Indonesia. Just a 2 hour flight from Singapore to Surabaya. Fond memories because it was my first ever mountain biking

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MTB touring – East Java Indonesia by Chris Wee

Where is your most memorable destination? It has to be the Mt Bromo Tengger Semeru National Park in East Java Indonesia. Just a 2 hour flight from Singapore to Surabaya. Fond memories because it was my first ever mountain biking

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