LifeCycle’s Campaign Ad wins DOUBLE Gold @ Cannes Lions Award!

How often does a good ad comes along? and how often does a small local business get a chance to work with an award winning agency? LifeCycle had the opportunity to work with a team of great creatives from DDB Singapore led by Thomas Yang and Andrew Hook  (Creative Directors), whom created the LifeCycle’s outdoor and print ad campaign titled “Terrain”, “Roadmap” and “Cityscape”. The ad campaign was awarded 2 golds, yes not 1 but 2 GOLDS in the outdoor category! Kudos to the great team for the commitment, creativity and sharing the common passion with LifeCycle. Thank you for putting LifeCycle on the same page with international brands and spreading our passion with the rest of the world.

See here for the other winners in the category here

"CityScape" - Gold Lion Campaign Award

 
You live in a little box.
You get into a little box that drives you to another little box.
And you spend your day thinking little boxed thoughts in your little box.
Till it’s time to leave for the other little box.
Unbox yourself. Get a life. Get a cycle.

"Terrain" - Gold Lion Campaign Award

Intrepid explorer
journeying to the Elevator,
bravely navigating past Office Politics,
catching your breath at Cape Watercooler before
you venture to the unknown land they call the Pantry.
Step out. Get a life. Get a cycle.

"RoadMap" - Gold Lion Campaign Award

 
Look out the window. What do you see?
Wait, there’s no window.
Only a wall. And fake plastic flowers.
And a fake parquet floor.
A plastic coffee cup on a formica table.
Artificial lighting, on all day.
Get out. Get a life. Get a cycle.

Gold Lion Campaign Award